IN BRIEF
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SAG-AFTRA has officially introduced a groundbreaking new agreement focusing on video game localization. This Independent Interactive Localization Agreement is set to enhance the process of adapting foreign language projects into English, offering performers crucial AI protections and expanded opportunities for employment. With improved session and voiceprint options included, this agreement aims to foster a more supportive environment for localizing talent while ensuring respect for their rights and contributions in the industry.
In a groundbreaking move, SAG-AFTRA has announced the launch of the new Independent Interactive Localization Agreement. This agreement aims to enhance the localization process of video games scripted in foreign languages and later dubbed into English. By incorporating expanded session options, voiceprint opportunities, and robust AI protections, this agreement sets a new standard in the video game industry.
A Comprehensive Overview of the New Agreement
The Independent Interactive Localization Agreement is designed to address the unique needs of video game localization. It specifically targets projects that are originally scripted in another language, and these projects will now be dubbed into English. This means that video game studios outside the U.S. can collaborate efficiently with American talent, ensuring that localization actors receive the recognition and protection they deserve. The agreement features expanded options compared to the original localization terms.
Key Features of the Agreement
One significant component of the new deal is the incorporation of AI protections for performers. As AI technology evolves, the need for regulations to safeguard the rights of performers becomes crucial. By providing AI protections, this agreement allows actors to feel secure in their roles and maintain their livelihoods in an ever-changing industry.
Additionally, the agreement provides enhanced session and voiceprint options that enrich the working conditions for voice actors. This allows performers to have a more flexible approach to their roles while ensuring that they are adequately compensated for their work and time in the booth.
Evaluation and Eligibility Criteria
To qualify for this agreement, SAG-AFTRA will assess projects based on their original language and the geographical location of their intellectual property. Projects must be primarily scripted in a foreign language and originate outside of the U.S. to meet these criteria. This qualification process aims to foster international cooperation while also uplifting local talents in the video game industry.
Impact on the Video Game Industry
This new agreement is not just a formal document; it represents a crucial step towards enhancing the relationship between video game companies and their performers. According to Duncan Crabtree-Ireland, Executive Director and Chief Negotiator of SAG-AFTRA, the deal aims to create employment opportunities and benefit companies that are willing to implement reasonable protections for their actors. Those companies that align with SAG-AFTRA’s requirements for sustainable practices will reap the rewards through high-quality localization work.
Industry Reactions and Future Opportunities
Multiple voices within the industry have echoed their support for this agreement. Sarah Elmaleh, chair of the Interactive Media Agreement negotiating committee, expressed her hope that the updated terms will foster even more collaboration between U.S. union talent and international projects. Many esteemed game developers have already signed interim agreements to underscore their commitment to protecting their cast and crew.
As the industry continues to evolve, the new Independent Interactive Localization Agreement is poised to set important precedents for both companies and performers. This initiative will likely encourage greater investment in video game localization, benefiting diverse audiences and elevating the quality of localized content.
For further insights and detailed information about this agreement, visit the articles on Bleeding Cool, Reddit, and Kidscreen. To access more specifics on the agreement, check the SAG-AFTRA page here or refer to the developer insights on Game Developer.
Comparison of Key Features in the New Localization Agreement
| Feature | Description |
| Agreement Type | Independent Interactive Localisation Agreement |
| Scope | Projects initially scripted in foreign languages and dubbed into English |
| AI Protections | Provision of protections for performers against overreach of AI |
| Session Options | Expanded session and voiceprint options compared to previous agreements |
| Budget Criteria | Follows same baseline terms as the Independent Interactive Media Agreement |
| Project Evaluation | Based on foreign language scripts and international intellectual property |
| Impact on Companies | Encourages collaborations with US union talent for foreign projects |
| Employee Opportunities | Increased employment opportunities for localization performers |
| Industry Support | Welcomed by companies showing respect for actors through prior agreements |
The latest announcement from SAG-AFTRA brings exciting news for the video game industry with the introduction of the Independent Interactive Localization Agreement. This innovative agreement focuses on the localization of video games that were originally scripted in a foreign language before being translated and dubbed into English, ensuring that performers receive essential AI protections and enhanced employment opportunities.
Enhanced Protections for Performers
The new agreement is a significant step forward for voice actors, as it provides them with expanded session and voice print options. This comprehensive framework aims to establish a supportive environment for artists engaged in the localization process. The approach is vital in addressing concerns related to the use of AI technology within the industry, ensuring that performers are not only protected but also empowered to continue their craft in a sustainable manner.
Collaboration with International Projects
Under this agreement, SAG-AFTRA will carefully evaluate projects to qualify for this initiative. The specific criteria include whether the initial script was written in a foreign language and if the intellectual property hails from outside of the United States. By targeting these projects, SAG-AFTRA aims to foster collaboration with a multitude of international creators.
Support for Sustainable Livelihoods
SAG-AFTRA’s executive director, Duncan Crabtree-Ireland, highlighted the importance of agreeing to terms that safeguard the livelihoods of members. He asserted that companies ready to adopt reasonable AI protections can immediately benefit from the invaluable contributions made by talented performers, supporting a more sustainable industry overall.
Creating Opportunities Beyond Borders
Supporting the agreement, Sarah Elmaleh, chair of the Interactive Media Agreement negotiating committee, emphasized the need for skilled localization performers who are critical in adapting beloved games for the US market. She expressed optimism that the updated terms within the Independent Interactive Localization Agreement will generate more opportunities for collaboration with union talent across various projects.
Notably, many companies in the industry have already shown commitment to these values by signing interim localization agreements, as a demonstration of their respect for actors. Such initiatives not only promote ethical practices but also ensure that the vibrant talent pool remains integral to the gaming experience.
To explore more about this transformative agreement, visit GamesIndustry.biz or stay updated with the latest news from SAG-AFTRA on Twitter.
For additional insights into the industry’s evolution, check out this report from MMO RPG and further details on ongoing developments through WNHUB.
- Agreement Type: Independent Interactive Localization Agreement
- Focus: Localisation of foreign language projects into English
- Protections: AI protections for performers
- Opportunities: Increased employment for voice actors
- Session Options: Expanded session and voiceprint options
- Budget Tiers: Aligns with $15M – $30M projects tier
- Eligibility Criteria: Scripts must be initially in a foreign language
- Intellectual Property: Must be based outside of the US
- Union Support: Aimed at enhancing opportunities for union talent
- Industry Engagement: Many companies signed interim localization agreements
Overview of the Agreement
The latest announcement by SAG-AFTRA brings significant advancements to video game localization with the introduction of the Independent Interactive Localization Agreement. This new framework enhances protections for performers in the localization process of games initially developed in a foreign language and subsequently dubbed into English. By offering expanded session and voiceprint options and incorporating AI protections, this agreement aims to create a robust environment for both talent and companies engaging in this vital sector of the gaming industry.
Expanded Rights for Voice Performers
One of the standout features of this agreement is the provision of enhanced rights for voice actors. Under the new guidelines, performers can expect broader choices regarding session and voiceprint options. This expansion enables voice actors to have more control over their work and ensures that their contributions are recognized and compensated fairly. With the evolving landscape of video game development, it is essential that the creative talent behind the characters receives adequate recognition.
AI Protections
Another crucial element of the Independent Interactive Localization Agreement is its focus on artificial intelligence (AI) protections. As technology advances, concerns around the use of AI in media have grown, particularly regarding the potential replacement of human actors with synthetic voices. This agreement addresses these apprehensions by establishing foundational protections for performers whose work could be threatened by automation. By ensuring that companies commit to reasonable AI policies, SAG-AFTRA is taking a significant step in safeguarding the livelihoods of voice actors.
Evaluation Criteria for Projects
For a project to qualify under this new agreement, SAG-AFTRA will assess whether the script was originally written in a foreign language and the associated intellectual property is based outside the United States. This criterion is essential, as it clearly delineates the scope of the agreement and the boundaries within which performers can benefit. This ensures that the focus remains on enhancing opportunities for localized projects that hold potential in global markets.
Alignment with Existing Agreements
This new agreement aligns closely with the existing Independent Interactive Media Agreement, which recently adjusted to include a fourth tier for studios with projects costing between $15 million and $30 million. Such coherent structuring is beneficial as it allows companies and performers alike to navigate the contractual landscape with greater clarity and fewer complications. It fosters a standardized approach that could lead to more efficient partnerships in the gaming industry.
Benefits for Companies
SAG-AFTRA’s initiative also promises to deliver advantages for the companies that comply with the new agreement. Duncan Crabtree-Ireland, SAG-AFTRA’s executive director, indicated that when companies adhere to these guidelines and respect the essential rights of their performers, they can access a pool of remarkable talent eager to contribute to their projects. This synergy benefits the overall quality of video games produced, ultimately satisfying the growing consumer demand for immersive and engaging experiences.
Growing Opportunities for Collaboration
Furthermore, many companies have already engaged in interim localization agreements, demonstrating a commitment to fair collaboration with actors. This trend indicates a promising shift in the industry toward prioritizing the welfare of performers and acknowledging their tremendous contributions to the success of video games. The updated terms in the Independent Interactive Localization Agreement should foster even greater collaboration between international developers and U.S. union talent, leading to a flourishing environment for video game localization.
FAQ about SAG-AFTRA’s New Agreement for Video Game Localization
What is the name of the new agreement introduced by SAG-AFTRA? The new agreement is called the Independent Interactive Localization Agreement.
What does this agreement cover? It covers the localization of projects that are scripted and released in a foreign language and then dubbed into English.
What are some benefits of this agreement for performers? Performers will receive AI protections and more employment opportunities, as well as expanded session and voiceprint options.
How does this agreement relate to other agreements from SAG-AFTRA? It will have the same baseline terms as the Independent Interactive Media Agreement, which recently introduced a fourth tier for studios with budgets between $15 million and $30 million.
What criteria must projects meet to qualify for this new agreement? Projects must have a script that was initially written in a foreign language and must be based outside the US.
What is the goal of this new agreement according to SAG-AFTRA? The aim is to increase opportunities for companies that agree to reasonable AI protections, ensuring that performers can maintain sustainable livelihoods.
What did the Interactive Media Agreement negotiating committee chair say about localization? Sarah Elmaleh emphasized that many beloved games from other countries need highly skilled localizing performers, who deserve robust, enforceable AI protections.
Have companies already responded positively to these terms? Yes, many companies have signed interim localization agreements, showing respect for their actors and a willingness to collaborate with US union talent.
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